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Home > Vendors > Craft Vendors (State Fair Only)

Craft Vendors (State Fair Only)

We are beyond excited to announce that our State Fair will once again be taking place this summer at Mercer County Park. Last year the L.E.A.D. FEST State Fair saw over 60,000 attendees and we hope to hit a new milestone in 2024. This upcoming year, one of our main focuses is on getting more local businesses and vendors involved while giving the fairgoers more entertainment opportunities. We hope that you and your organization will join us!

The Fair will be running from Friday, June 28 through Sunday, July 7, 2024 at the Mercer County Park Festival Grounds: 1638 Old Trenton Road in West Windsor, NJ 08550.

L.E.A.D. will have a Business and Craft Vendor tent that runs on the following weekends:
Friday, June 28 – Sunday, June 30
Friday, July 5 – Sunday, July 7

Craft Vendors will have the option of setting up on either weekend for $300 weekend one, $300 weekend two, or both weekends for $500. If you wish to participate all 11 days of the fair, you may for $500. Please note that these fees are non-refundable.

The L.E.A.D. FEST State Fair will open on Friday, June 28 and run through Sunday, July 7.

Operating Hours:
Monday - Friday 5:00 PM - 11:00 PM
Saturday - Sunday: 3:00 PM - 11:00 PM
Independence Day: 3:00 PM - 11:00 PM

Craft Exhibitor Guidelines:
  • Set up for weekend one will take place on Thursday, June 27 from 12:00 – 4:00 PM. Set up for weekend two will take place on Friday, July 5 from 12:00 – 4:00 PM. Please plan to be fully set up by these times to ensure everyone is prepared for opening.
  • Breakdown begins at the close of the fair, 11:00 PM, on the evening of Sunday, June 30 for weekend one and Sunday, July 7 for weekend two.
  • Vendors must be present for all dates that they sign up for. Any vendor that leaves early will be charged a $250 fee. Exhibitors must always have a person at their booth.
  • Standard display area is 10’ x 10’. Any additional space is $500 per 10’. Participants must provide their own tables and chairs and will be set up underneath a communal tent.
  • Space on the grounds is limited – we will accept location requests but cannot guarantee you will receive that space.
  • Exhibitors are responsible for maintaining the cleanliness of their display areas. Exhibitors must dispose of their garbage each day.
  • Electricity is not provided for vendors. If use of electricity is required, there will be a $100 fee.
  • During the event, vehicle traffic will be restricted between the hours of 4:30 – 11:30 PM during the week and 2:30 – 11:30 PM on Saturday and Sunday. Vendors must complete their daily set up and remove any vehicles from the field prior to these times each day.
  • Products offered for sale must be appropriate for an audience of all ages. Event organizers reserve the right to refuse the sale and/or display of any items deemed inappropriate.
  • Each application requires a 50% non-refundable deposit as their application fee and a $100 refundable security deposit check that will be returned to you if there is no damage to your area.
  • Sales must be contained within the leased space. Spaces may not be transferred or subleased.
  • Exhibitors must comply with NJ Sales Tax Laws. Exhibitors must have a valid New Jersey Sales Tax card available for display. It is the responsibility of exhibitors to comply with all sales tax regulations for the charge, collection, and remittance of sales tax to the NJ Division of Taxation. To obtain a New Jersey Sales Tax card, call the State of New Jersey at (609) 588-2200.
  • All vendors must provide insurance or purchase their own through our account. Certificates of Insurance must be addressed to the following entities:

    Mercer County Park Commission
    1638 Old Trenton Road
    West Windsor, NJ 08550

    L.E.A.D. Inc.
    5 South Main Street
    Allentown, NJ 08501

  • COIs may be attached below in the form or submitted later via email to Kristine at or in the mail to the L.E.A.D. Headquarters

State Fair Craft Vendor Application 2024

Business Information

Previous Vendor

Which Weekend Would You Like To Set Up?

Please list the types of products and/or services to be exhibited or sold. Be specific – generalizations such as t-shirts, clothing, novelties, toys, jewelry, import, etc. are not acceptable. Space assignments will reference this list. Once a contract is issued, you may not display or sell additional products or services without the approval of L.E.A.D.

Event Day

Please list staff members that will be working at the Fair below. Please include name and cell phone number. If you are unsure who will be attending at this point, please put TBD and let L.E.A.D. know who will be present by June 23, 2023.



Each vendor will receive a 10’ x 10’ area to display their products or services in. The area will be positioned underneath of a large tent provided by L.E.A.D. Any additional space is $500 per 10’.
Vendors may set up outside of the tent, only if approved by L.E.A.D. in advance. Should the vendor set up outside of the tent, they must provide their own tent or rent one from L.E.A.D. Power is not included and would need to be requested and approved in advance.

All participants must read the below Hold Harmless Agreement to submit their application. By checking the box, you are agreeing to these terms.
Hold Harmless Agreement

COI Attachments
Can also be submitted at later date.

Mercer County Park COI



All applications must include this form, a non-refundable application fee (50% deposit of full amount), and a refundable $100 Security Deposit that will be returned to each vendor following the event if there is no damage to your area. Applicants may pay the amount in full if they choose to do so - please scroll to the second section titled Full Payment Option.

Payment Options

If paying by check, mail your check to:
L.E.A.D. Inc
Attn: Leanne Seeley
5 South Main Street
Allentown, NJ 08501

Credit Card Payment: Deposit Only
Bypass this section if paying with check.
Craft Vendor - One Weekend Only (50% Deposit & Security Deposit)
Craft Vendor - Both Weekends (50% Deposit & Security Deposit)

Credit Card Payment: Full Payment Option
Bypass this section if paying with check.
Craft Vendor One Weekend Only (Full Payment & Security Deposit)
Craft Vendor - Both Weekends (Full Payment & Security Deposit)


1. No space is considered reserved until receipt of the signed contract and deposit. The remaining balance payment will be due by Monday, June 17, 2023. Any application submissions on or after June 10 will need to submit the payment in full with their application. No set up will be permitted unless full payment is received.

2. Set-up will take place on Thursday, June 27 from 12:00 – 4:00 PM for weekend one and on Friday, July 5 from 12:00 – 4:00 PM for weekend two. Please plan to be set up by these times to ensure that everyone is prepared for opening.

3. Vendor check in will take place at the L.E.A.D. trailer during the hours listed above. Each vendor will receive 5 VIP entry passes with the names of each staff member listed. Additional entry passes will be $25.

4. All vendors are recommended to arrive on site 30 minutes – 1 hour before opening each day to guarantee a parking spot and have everything set by the time gates open.

5. Each vendor is required to be present daily unless the State Fair chooses to close due to weather or other unforeseen circumstances. If there are any emergencies or delays, please contact L.E.A.D. to let them know. Should you leave before the end of the weekend without approval from L.E.A.D., you will be charged $250. Please be prepared to give L.E.A.D. a credit card to hold on file at Vendor check-in.

Applications must include the following:
- This form, completed in its entirety
- 50% Non-refundable Application Fee
- $100 Security Deposit
- A Certificate of Liability Insurance addressed to Mercer County Park Commission and L.E.A.D. Inc.

Should you choose to pay with a check or submit paper documents, please mail to:
L.E.A.D. FEST State Fair
Attn: Kristine Evina
5 South Main Street
Allentown, NJ 08501

For any questions or email submissions, please contact Deidre at
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